AutoTrader.com, The Ultimate Automotive Marketplace®, is the internet’s leading provider of new and used car listings and consumer automotive information. We aggregate in a single location over 3.4 million new, used and certified pre-owned cars from over 25,000 auto dealers and nearly 400,000 private sellers and are the leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers.
About Kelley Blue Book (www.kbb.com)
Kelley Blue Book, The Trusted Resource®, is the leading vehicle valuation and information source trusted and relied upon by both consumers and the industry. KBB.com provides the most heavily-referenced values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study.