FRIDAY, January 29th, IS MEDIA AND INDUSTRY PREVIEW DAY at THE 2010 PHILADELPHIA INTERNATIONAL AUTO SHOW!

The Automobile Dealers Association of Greater Philadelphia (ADAGP) is proud to welcome Philadelphia native Ed Welburn, vice president, General Motors Design, as a guest speaker at this year’s Media and Industry Preview Day. Mr. Welburn will specifically provide remarks on the Cadillac portfolio, including the SRX crossover, CTS Sportwagon and the all-new CTS-V Coupe. In addition, the Chevrolet Volt extended-range electric vehicle and 2011 Cruze compact sedan will also make their East Coast debut at the show. The General Motors press event will begin promptly at 9:00AM.

In addition, at 9:40AM, Ford Motor Company will make the East Coast debut of the 2011 Ford Fiesta at the 2010 Philadelphia International Auto Show. Brand Manager Sam De La Garza, who is responsible for the development and implementation of the Fiesta launch and its marketing, will lead the press event. Further, Ford will also showcase the 2011 Ford Mustang, the official pace car for the 2010 Daytona 500.

The media check-in station will open at 8:00AM on Friday, January 29th. A continental breakfast will be provided for press members courtesy of General Motors beginning at 8:30AM.