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About Kelley Blue Book
Kelley Blue Book, The Trusted Resource®, is the leading vehicle valuation and information source trusted and relied upon by both consumers and the industry. KBB.com provides the most heavily-referenced values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study.