Buyer’s Guide Advertising

2027 Advertiser Update

Introducing the new interactive Buyer’s Guide experience!

The Buyer’s Guide is going digital with a NEW interactive online experience! Consumers will now be able to search and filter vehicles by price, category and brand, making the information even more accessible and broadening your advertising reach!

Click below to take the Buyer’s Guide for a test drive! Please note: vehicle data is still being updated for MY2027.

Format & Pricing

Format

PRINT – The 2027 Buyer’s Guide will once again be printed and distributed onsite to Auto Show attendees.
DIGITAL – The NEW digital Buyer’s Guide is a fully interactive experience hosted on phillyautoshow.com.
 

2027 Pricing

$3,950.00 per ad – includes both a print and digital advertisement, plus one FREE print & online listing

$850.00 per standalone/additional listing – printed in the back of the Buyer’s Guide and hosted on the Dealer Locator map (One listing per rooftop, listing may include multiple brands)

DON’T FORGET – each ad and paid listing comes with two (2) tickets to the Black Tie Tailgate on January 15 (a $700 value)!

Why Advertise?

What is it?

• This unique Buyer’s Guide includes all MY2027 vehicles and will be offered as a print publication available to attendees at the 2027 Philly Auto Show, as well as a NEW digital, interactive buyer’s guide on phillyautoshow.com

• All ads include one free listing printed in the back of the Buyer’s Guide and included on the phillyautoshow.com Dealer Locator Map

• Each ad and paid listing comes with two (2) Black Tie Tailgate tickets

How are we getting the Buyer’s Guide to consumers?

• Printed Buyer’s Guides will be available to Show Attendees on site at the 2027 Show

• Attendees can also scan a QR code to view the interactive Buyer’s Guide right from the Show floor

• E-ticket purchasers will receive an email link to the digital Buyer’s Guide after attending

• A post-show social media campaign will run across multiple platforms

• Follow-up emails will be distributed to our entire Auto Show Consumer database

How did the 2026 Buyer’s Guide perform?

• Over 100,000 Auto Show attendees had access to a copy of the printed Buyer’s Guide onsite

• The Digital Buyer’s Guide on phillyautoshow.com received over 138,000 impressions

ACT QUICKLY!

SPACE IS LIMITED – Complete the order form below to reserve your ad today!

Ad Specs

Click here for 2027 ad specifications. PLEASE NOTE: there are now different specs for print and digital ads.

The deadline for print creative is Monday, November 30. The deadline for digital creative is Wednesday, December 30.