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Jan 28 - Feb 5, 2023

2021 Buyer's Guide Advertising

2021 Buyer's Guide Advertising

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The Philadelphia Auto Show has moved from its traditional January/February timeframe for 2021. Since we know that consumers will be hungry for the information that they would typically gather on the show floor, we are publishing a digital buyer’s guide just in time for your Presidents’ Day sales push and inviting you – our Philadelphia Auto Show participating dealers – to reach that targeted audience with a full-page advertisement.

Publication Highlights

– Digital Buyer’s Guide hosted on includes all MY2021 vehicles with descriptions, specs, photos and pricing

– Full-page ads link directly to your website(s)

– Targeted marketing to 400,000 local consumers, including:

  • Past auto show attendees
  • Auto Show social media followers & their friends
  • In-market and end-of-lease consumers in the Philadelphia DMA

– Inclusion on 6abc TV special (to air February 2021), plus link on

– Published in time for Presidents’ Day weekend sales

Just $2,000.00 per ad

Plus, all ads include one free listing on the Dealer Locator!
Additional and/or standalone listings available for $250.00 each. One listing per rooftop. Listing may include multiple brands.

ACT QUICKLY! Space is limited. Complete the order form below to reserve your ad today!

Full-Page Ad


Dealer Locator

2021 Digital Buyer’s Guide Advertising Order

Complete the order form below to purchase a full-page ad in the 2021 Digital Buyer’s Guide and/or Dealer Locator listing(s).

PRICING: Full-Page Ads $2,000.00 each | Dealer Locator Listings $250.00/rooftop

The deadline for web-ready artwork submission is Friday, January 29, 2021. Click here for ad specifications and submission form.


Jan 28 - Feb 5, 2023