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Jan 28 - Feb 5, 2023

Auto Show Buyer's Guide

Auto Show Buyer's Guide

The Philadelphia Auto Show returns January 28 – February 5, 2023!

What is it?

  • This all-digital Buyer’s Guide is hosted on and includes all MY2023 vehicles
  • Redesigned Buyer’s Guide is now more digital-friendly!
  • Full-page ads link directly to your website(s)


How are we getting the Buyer’s Guide to local consumers?

  • QR codes at the Auto Show – attendees scan a QR code to view the guide right from the show floor
  • E-ticket purchasers receive an email link to the Buyer’s Guide 24 hours after attending show
  • Post-show social media campaign to run across multiple platforms
  • Follow-up emails to be distributed to entire Auto Show Consumer database


You’re probably asking…

How did the digital Buyer’s Guide perform in 2022?

  • Over 140,000 Auto Show attendees received access to the Buyer’s Guide onsite
  • 70,000 e-ticket purchasers received an email 24 hours after attending the show with a link to the digital Buyer’s Guide
  • A six-month-long social media campaign delivered an additional 500,000 impressions


How much does it cost?

Just $3,250.00 per ad

Listings available for $750.00 each on the Dealer Locator Map!
(One listing per rooftop; may include multiple brands.)

*Each listing comes with two (2) Black Tie Tailgate tickets!


Space is limited. Complete the order form below to reserve your ad today!

Full-Page Ad

Dealer Locator

The deadline for web-ready artwork submission is Wednesday, January 11, 2023. Click here for ad specifications and submission form.

*Questions? Contact Meghann Ryan at or 610-279-5229.

2023 Digital Buyer’s Guide Advertising Order

Complete the order form below to purchase a Full-Page Ad and/or Dealer Locator listing(s). We will invoice you after the 2023 Auto Show.

Full-Page Ad: $3,250.00
Dealer Locator Listings:

Each listing comes with two (2) Black Tie Tailgate tickets!

*Questions? Contact Meghann Ryan at or 610-279-5229.


Jan 28 - Feb 5, 2023