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Jan 28 - Feb 5, 2023

Auto Show Buyer's Guide

Auto Show Buyer's Guide

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The Philadelphia Auto Show returns January 28 – February 5, 2023, and the Black Tie Tailgate is BACK on Friday, January 27th!

What is it?

  • This all-digital Buyer’s Guide is hosted on phillyautoshow.com and includes all MY2023 vehicles
  • Redesigned Buyer’s Guide is now more digital-friendly!
  • Full-page ads link directly to your website(s)
  • All ads include one free listing on the phillyautoshow.com Dealer Locator Map
  • Each ad and paid listing comes with two (2) Black Tie Tailgate tickets!

 

How are we getting the Buyer’s Guide to local consumers?

  • QR codes at the Auto Show – attendees scan a QR code to view the guide right from the show floor
  • E-ticket purchasers receive an email link to the Buyer’s Guide 24 hours after attending show
  • Post-show social media campaign to run across multiple platforms
  • Follow-up emails to be distributed to entire Auto Show Consumer database

 

You’re probably asking…

How did the digital Buyer’s Guide perform in 2022?

  • Over 140,000 Auto Show attendees received access to the Buyer’s Guide onsite
  • 70,000 e-ticket purchasers received an email 24 hours after attending the show with a link to the digital Buyer’s Guide
  • If that wasn’t enough…we ran a six-month social campaign, which delivered an additional 500,000 impressions!

 

How much does it cost?

Just $3,250.00 per ad

And just $750.00 per standalone/additional listing
(One listing per rooftop. Listing may include multiple brands.)

DON’T FORGET – each ad and paid listing comes with two (2) Black Tie Tailgate tickets!

ACT QUICKLY!

Space is limited. Complete the order form below to reserve your ad today!

Full-Page Ad

Dealer Locator

The deadline for web-ready artwork submission is Wednesday, January 11, 2023. Click here for ad specifications and submission form.

*Questions? Contact Meghann Ryan at meg@adagp.com or 610-279-5229.

2023 Digital Buyer’s Guide Advertising Order

Complete the order form below to purchase a Full-Page Ad and/or Dealer Locator listing(s). Credit card payment is required to secure your advertising.

Full-Page Ads: $3,250 each (includes one free listing) 
Dealer Locator Listings:
$750.00/rooftop (can include multiple brands)

Each ad and paid listing comes with two (2) Black Tie Tailgate tickets!


Questions? Contact Meghann Ryan at meg@adagp.com or 610-279-5229.

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Jan 28 - Feb 5, 2023