Velar, the fourth member of the Range Rover family, is an instantly recognisable descendant of the original luxury SUV – a globally lauded, landmark industrial design. Yet Velar’s form, stance and proportions leave an overwhelming impression of the unfamiliar, of the new. The start of another revolution.
Velar is a distinct and further iteration of the original Range Rover character, conceived to play a powerful new role in the evolving Range Rover narrative, sitting between the Range Rover Evoque and the Range Rover Sport. Its stop-you-in-your-tracks looks are born from a process driven by ‘reductionism’, a discipline faithful to the original Range Rover but enabled by the very latest thinking in design, precision engineering and technology.
In the words of Gerry McGovern, Chief Design Officer, Land Rover: “Velar brings unprecedented glamour, modernity and elegance to the Range Rover family. It’s a vehicle that has emotionally charged DNA and unquestionable pedigree. A new type of Range Rover for a new type of customer.”
Velar is an SUV that exudes a sense of precision, craft and quality. With fast and flush glass, delicate and beautifully slim illumination and features – inside and out – rendered invisible until required, Velar belongs in the precision-led design world of 21st century technology.